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The Perfect Harmony of RoAS, Margins and Inventory Turnover

Merca's AI algorithms and Ad + Store integrations help strike the right balance between what 'Your business wants to sell' Vs what 'Google & Meta want to promote'

Merca intimately blends Marketing, Clickstream, Order & Inventory Data to build Reports & Automations that improve ROI on Ad Spends & Product Inventory

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Campaign Evaluation Metrics 

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Ad Cost per Visit:                         12

Revenue/ Visit (Actual):            30

Revenue/ Visit (Potential)        55

Revenue/ Visit (Realizable):    42

For Merchandising Teams

Save up to 20% of your Ad spends with hourly insights into Traffic Quality

Achieve 2-3x better Signal Quality for faster campaign optimization

Access insights into which Products & Audiences truly drive campaign outcomes

For Merchandising Teams

Manage visibility and ad spend allocation across products & collections

Test various product sorting options across website & app collections

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For Analytics & Technology teams 

Turbocharge proprietary projects around AI/ML model training, Reporting or Workflow automation, & more using Merca's unified & sanitized tables

Merca is the ideal platform for business & technology teams to review, learn & innovate together using data & automation

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Some of our Clients

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British multinational retailer

Series A funded house of Brands

India's largest marketplace for sustainable goods

One of Indonesia's largest retailers

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Method behind the Magic

Merca applies its pre-ready API Connectors to collect Data from your Online Marketing, Browsing and Order Management systems

Online Advertising

Web & App Analytics

Order Management

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Email/ Text / Notifications

Custom Data Sources

Weaving an end-to-end funnel that maps your customer's entire Online Journey

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& applying our Machine Learning Models & Optimization Algorithms to determine the Next-Best Action & Optimal Product Selection for each step of the User's Journey with your brand

Editing Product Sets of Dynamic Ads

Personalized Sorting by Campaign

List Updation for Retention Marketing

“Given our large catalog, Merca's single window view to track/ manage product performance across ads, website, and app is mission critical for us."

Category Manager, online marketplace with 50k+ sustainable brands

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© 2023 Small World Digital Pvt. Ltd.

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